Genesis College - Awareness Campaign

Genesis College is an international top school in Bucharest. Their need was to attract new students, while also becoming friendlier in their communication.

Our solution, ”Your Child’s Dictionary”, was a special TikTok Campaign, in which teachers try to guess their pupil slang. The campaign emphasised the need to understand the new generation and ”speak their language”. And resulted in a 150% growth in the client’s online community, millions of views and thousands of likes, saves and reshares.