Corteva Biologicals - Product Launch

Client brief: Corteva is the nr. 1 player in agriculture worldwide, launching a new range of products in Romania.

The Rainbow Solution: We focused on the products to create a unique event experience. The star product, Utrisha N, is remarkable in the way it works: populating the plants with a live bacteria and maintaining the optimal nitrogen levels. The headline of the event was ”Capture something incredible”, and the mix between science and nature was emphasized through incredible elements such as:an AI Hostess on stage, spectacular videos animations to showcase the impressive products and special branding to engage with the audience.